Surveying other Libraries recently who do podcasting (there still aren't very many) or other streaming audio or video, I noticed that the preponderance of them use the technology as an advertising tool. In my last post, I moaned about how libraries don't advertise enough, so I'm not going to fault them for trying to get their message out to as many people as possible. Still, when I set up our podcast, it never occurred to me to use it as a support system for other library activities. The KPL Podcasts stand on their own, like author talks or Circulation functions or Reference. Since our podcast goes out not just to our service area, but to the entire world, they provide an opportunity to create a positive image for our city in ways none of our other outreach methods can. Consequently, we want to create content that folks in Atlanta or San Diego or even London might be interested in hearing. It reminds me of a John Lennon quote, "Think globally, act locally."